• More people are eating dessert regularly.
• Ice cream is becoming a year-round treat.
• Restaurants are adding more ice cream options.

Seasonal Demand Peaks

Okay, let’s be real, summer is still HUGE for ice cream. When the weather gets hot, everyone wants something cold and refreshing. But it’s not just about summer anymore. Holidays like Valentine’s Day and even Thanksgiving see a spike in ice cream sales. People are always looking for a sweet treat, no matter the season. This is something to keep in mind if you’re thinking about opening an ice cream franchise. You need to be ready for those busy times.

Health-Conscious Options

People are more aware of what they eat these days, and that includes dessert. That’s why you see so many ice cream places offering healthier options. Think low-fat, sugar-free, or even vegan ice cream. It’s all about catering to different tastes and needs. Even the question of what flavor is cookie monster ice cream can be answered with healthier alternatives now! If you want your ice cream franchise to succeed, you need to have options for everyone. And while you’re at it, consider if you want to open candy store franchises as well, to offer a wider variety of options.

Offering healthier options is not just a trend; it’s a necessity. Consumers are increasingly health-conscious, and providing choices that align with their dietary preferences can significantly broaden your customer base and enhance your brand’s appeal.

Benefits Of Owning An Ice Cream Franchise

Owning an ice cream franchise can be a pretty sweet deal, no pun intended! It’s not just about scooping ice cream; there are some real advantages that come with buying into a franchise system. Let’s take a look at some of the big ones.

Established Brand Recognition

One of the biggest perks is walking into a business that people already know and trust. You’re not starting from scratch trying to build a brand; you’re joining one that already has a reputation. Think about it: people recognize names like Baskin-Robbins or Dairy Queen. That recognition can translate into customers walking through your door from day one. It’s way easier than trying to convince people to try a completely unknown ice cream place. Plus, you get to benefit from any national advertising campaigns the franchise does. That’s advertising you don’t have to pay for directly!

Comprehensive Training Programs

Franchises usually provide pretty thorough training, so you don’t need to be an ice cream expert to get started. They’ll teach you everything from how to make the perfect sundae to how to manage employees and handle inventory. This is super helpful if you’re new to the food service industry or just want to make sure you’re doing things the right way. The training often covers:

• Ice cream preparation techniques
• Customer service skills
• Point-of-sale system operation
• Inventory management

It’s like having a built-in support system to help you succeed. They want you to do well because your success is their success.

Supportive Franchise Community

Being part of an ice cream franchise means you’re not alone. You’re joining a network of other franchise owners who have been there, done that. You can reach out to them for advice, share best practices, and learn from their experiences. This can be a huge help when you’re facing challenges or just need some encouragement. It’s like having a built-in support group of people who understand exactly what you’re going through. Plus, the franchise itself usually provides ongoing support and resources to help you grow your business. It’s a lot different than trying to run a completely independent business where you’re on your own to figure everything out. It’s worth noting that while some people are looking into ice cream franchise opportunities, others are looking into alternatives such as [“candy store franchises”] or even asking “what flavor is cookie monster ice cream?” for inspiration. But if you want to stick to ice cream, an ice cream franchise might be the right choice for you.

Investment Considerations For Ice Cream Franchises

Initial Startup Costs

So, you’re thinking about opening an ice cream franchise? Awesome! But first, let’s talk money. Getting started isn’t cheap. You’ve got the franchise fee itself, which can vary wildly depending on the brand. Then there’s equipment – freezers, soft serve machines, blenders, the whole shebang. Don’t forget about the cost of leasing or buying a location, plus renovations to make it look like a real ice cream shop. Inventory is another big one; you need ice cream, cones, toppings, and all the other goodies. And of course, there are permits, licenses, and insurance to consider. It all adds up fast!

• Franchise Fee
• Equipment
• Location (Lease/Purchase)
• Renovations
• Initial Inventory
• Permits and Licenses
• Insurance

Budgeting is key. Make sure you have a solid plan and some extra cash for unexpected expenses. It’s always better to be over-prepared than caught short.

Ongoing Royalties And Fees

Okay, you’ve opened your doors. Now what? Well, you’re not done paying just yet. Most ice cream franchise agreements include ongoing royalties, which are usually a percentage of your sales. There might also be marketing fees to contribute to national advertising campaigns. And sometimes, there are technology fees for using the franchise’s point-of-sale system or online ordering platform. It’s important to understand all these costs upfront so you can factor them into your business plan. These fees are how the franchise makes money off of you after the initial investment. It’s a continuous payment, so you need to be prepared for it. Some candy store franchises operate similarly, with ongoing fees for brand support and marketing.

Potential Return On Investment

Now for the good part: making money! The potential return on investment (ROI) for an ice cream franchise can be pretty sweet, but it depends on a lot of things. Location is huge – a busy spot with lots of foot traffic is way better than a hidden corner. How well you manage your business also matters. Are you keeping costs down? Are you providing great customer service? Are you marketing effectively? And of course, the popularity of the franchise itself plays a role. Some brands are just hotter than others. Also, consider seasonal trends. Ice cream sales usually peak in the summer, so you need to make enough during those months to carry you through the slower periods. What flavor is cookie monster ice cream? That kind of unique offering can drive traffic and boost your ROI. Ultimately, the ROI depends on how well you run your business and how well the franchise is doing overall.

| Factor | Impact on ROI JSON

Marketing Strategies For Ice Cream Franchises

Leveraging Social Media

Social media is huge for any business, and an ice cream franchise is no exception. Think about it: everyone loves posting pictures of their food, especially something as visually appealing as ice cream. Platforms like Instagram and TikTok are perfect for showing off your shop’s unique creations. Run contests, post daily specials, and engage with your followers. It’s also a great way to announce new flavors or promotions. For example, if you’re introducing a new flavor, like something similar to what flavor is cookie monster ice cream, post a picture and ask people to guess the ingredients. This gets people talking and excited to try it. Don’t forget to use relevant hashtags to reach a wider audience. Social media is basically free advertising if you do it right.

Community Engagement Initiatives

Getting involved in the local community is a smart move for an ice cream franchise. Sponsor a local sports team, participate in community events, or host a fundraiser for a local charity. This not only helps your business but also shows that you care about the community. Consider partnering with local schools or organizations for special events. For example, you could offer a discount to students who show their school ID or donate a portion of your sales to a local cause. This builds goodwill and attracts new customers. Plus, it’s just a good thing to do.

Seasonal Promotions And Specials

Ice cream is definitely a seasonal business, so it’s important to plan your marketing around the seasons. Summer is your peak season, so you need to make the most of it. Offer special promotions, like discounts on certain days or combo deals. In the fall, you could introduce pumpkin spice flavors or offer discounts on Halloween. During the winter, you might want to focus on holiday-themed flavors or offer gift cards. Think about creating limited-time flavors that are only available during certain seasons. This creates a sense of urgency and encourages people to try them before they’re gone. Also, consider offering catering services for parties and events. This can help boost sales during the off-season. Unlike candy store franchises, ice cream shops need to be creative to keep customers coming back year-round.

Marketing an ice cream franchise requires a mix of online and offline strategies. It’s about creating a fun and engaging experience for your customers and building a strong connection with the local community. By using social media, participating in local events, and offering seasonal promotions, you can attract new customers and keep them coming back for more.

Choosing The Right Ice Cream Franchise

So, you’re thinking about jumping into the ice cream franchise world? Awesome! But before you start dreaming of cones and cash, you gotta pick the right one. It’s not just about what flavor is cookie monster ice cream (though that’s important, let’s be real). It’s about finding a business that fits you.

Evaluating Franchise Opportunities

First things first: research. Look at a bunch of different ice cream franchise options. What are their brands like? Do they have a good reputation? What kind of support do they offer? Don’t just go for the first one you see. Think about what’s important to you. Is it brand recognition? Maybe you’re looking at candy store franchises too? Or is it the level of support they provide? Dig deep and compare.

• Brand Reputation
• Support System
• Initial Investment

Understanding Franchise Agreements

Okay, this is where things get a little less fun but super important. The franchise agreement is basically the rule book for your business relationship. Read it. Then read it again. Make sure you understand everything. What are your obligations? What are the franchisor’s obligations? What happens if you want to sell the franchise later? If you don’t understand something, get a lawyer to explain it. Seriously, don’t skip this step. It can save you a lot of headaches down the road.

Franchise agreements can be long and confusing, but they are there to protect both you and the franchisor. Make sure you know what you’re signing up for.

Assessing Location Viability

Location, location, location! It’s a cliché for a reason. The right location can make or break your ice cream franchise. Think about foot traffic, demographics, and competition. Is there a school nearby? A park? Are there already three other ice cream shops on the same block? Do your homework and find a spot that gives you the best chance of success.

A good location is key to a successful ice cream franchise.

Innovations In The Ice Cream Industry

The ice cream world isn’t just about the same old flavors anymore. Things are changing, and fast! If you’re thinking about getting into an ice cream franchise, it’s good to know what’s new and exciting.

Unique Flavor Offerings

Forget just vanilla and chocolate. Places are getting wild with flavors. I saw one place that had a lavender honey ice cream, and another that mixed in bacon! And have you ever wondered what flavor is cookie monster ice cream? Well, some places are trying to replicate that fun, vibrant blue with a sweet, cookie-filled concoction. It’s all about standing out. Some ice cream shops are even partnering with candy store franchises to create unique candy-infused ice cream flavors.

Sustainable Practices

People care more about where their food comes from. Ice cream shops are starting to use milk from local farms, and they’re trying to cut down on waste. Some are even using compostable cups and spoons. It’s not just good for the planet; it’s good for business. Customers like to support places that are doing the right thing.

• Sourcing ingredients locally
• Reducing water usage
• Using eco-friendly packaging

Technology Integration In Operations

It’s not just about the ice cream itself; it’s about how the business runs. Some ice cream franchise locations are using tablets for ordering, and some even have robots that can make the ice cream for you! Online ordering and delivery are also becoming more common. Technology can help make things faster and easier for both the staff and the customers.

Running an ice cream franchise isn’t just about scooping ice cream. It’s about keeping up with the times and finding new ways to make your business better. Whether it’s a crazy new flavor or a fancy new machine, innovation is key to staying ahead.

Challenges Faced By Ice Cream Franchise Owners

Seasonal Fluctuations

One of the biggest hurdles for any ice cream franchise is dealing with the seasonal nature of the business. Let’s be real, ice cream sales skyrocket in the summer but can take a nosedive during the colder months. This means owners need to be smart about managing their cash flow and finding ways to attract customers year-round. It’s not always easy, and many owners find themselves scrambling to make ends meet during the off-season. You have to think outside the box to keep things afloat. Maybe offer seasonal treats like pumpkin spice ice cream in the fall or partner with local businesses to host events. It’s all about staying relevant and keeping customers coming back, even when it’s freezing outside.

Competition In The Market

The ice cream market is pretty crowded. You’ve got everything from big chains to small, independent shops, not to mention candy store franchises that also sell ice cream. Standing out from the crowd can be tough. It’s not just about having good ice cream; it’s about creating a unique experience that customers can’t find anywhere else. Maybe that’s through offering unusual flavors (ever wonder what flavor is cookie monster ice cream?), having a super fun atmosphere, or providing exceptional customer service. Whatever it is, you need to find a way to differentiate your ice cream franchise from the competition. It’s a constant battle to stay ahead and keep customers coming back for more.

Maintaining Quality And Consistency

Keeping the quality of your ice cream and the overall customer experience consistent is super important. Customers expect the same great taste and service every time they visit. If you start cutting corners or letting things slide, they’ll notice, and they’ll go somewhere else. This means having solid training programs for your staff, using high-quality ingredients, and regularly checking in to make sure everything is up to par. It’s not always easy, especially when you’re dealing with staffing issues or trying to manage costs, but it’s essential for the long-term success of your ice cream franchise.

Running an ice cream franchise isn’t always a walk in the park. There are definitely challenges, but with the right strategies and a lot of hard work, you can overcome them and build a successful business.

Wrapping It Up

So, there you have it. Ice cream franchises can be a sweet deal for anyone looking to start a business. With a fun product, a loyal customer base, and plenty of room for creativity, it’s hard to go wrong. Sure, there are challenges, like competition and managing costs, but the rewards can be pretty tasty. If you love ice cream and want to run your own show, this might just be the right path for you. Who wouldn’t want to scoop up some profits while serving up smiles? It’s definitely worth considering

Article 15

What Flavor is Cookie Monster Ice Cream? A Tasty Blue Delight

Understanding Cookie Monster Ice Cream

Origin of the Flavor

So, where did this blue ice cream craze come from? It’s not like Cookie Monster himself invented it, though that would be a fun story. The truth is, the exact origin is a bit murky, but it seems to have popped up in various ice cream shops and parlors, maybe even some candy store franchises, as a fun, novelty flavor. It’s all about capturing the playful spirit of the character. I think the ice cream franchise owners saw an opportunity to create something visually appealing and kid-friendly, and they ran with it. It’s a pretty smart move, if you ask me. It definitely worked on me!

Key Ingredients

Okay, let’s break down what usually goes into this blue delight. The base is typically a sweet cream or vanilla ice cream. The blue color? Food coloring, of course! But the real stars are the mix-ins. You’ll almost always find chocolate chip cookies, and sometimes other types of cookies like Oreos or even cookie dough. Some recipes also include fudge swirls or chunks of chocolate for extra decadence. It’s a pretty simple formula, but it works wonders. I’ve seen some variations that use a blue velvet cake base, which is interesting, but the classic is hard to beat.

Visual Appeal

Let’s be honest, the bright blue color is a huge part of the appeal. It’s what makes it instantly recognizable as Cookie Monster ice cream. The chunks of cookies scattered throughout add to the visual texture and make it even more enticing. It’s designed to be eye-catching, especially for kids (and, let’s face it, adults who are kids at heart). The color is so vibrant, it almost feels like you’re eating something magical. I think that’s why it’s such a popular choice for birthday parties and other celebrations. It’s just plain fun. And when you’re trying to figure out what flavor is cookie monster ice cream, the color is the first clue!

The Unique Taste Profile

Sweetness and Creaminess

Okay, so what flavor is cookie monster ice cream, really? It’s like a sugar rush in a bowl, but in the best way possible. The base is super creamy, almost like a rich vanilla, but with an extra dose of sweetness. It’s not just plain sweet, though; there’s a certain depth to it that keeps you coming back for more. It’s the kind of sweetness that makes you feel like a kid again, you know?

Chocolate Chip Surprise

Let’s be real, the chocolate chips are a big part of the appeal. They’re not just sprinkled on top; they’re mixed throughout, so every bite has a little chocolatey surprise. Some places use mini chips, others go for the regular size, but either way, they add a nice texture contrast to the smooth ice cream. It’s like a treasure hunt in your mouth, trying to find the next chocolate chip. Plus, who doesn’t love chocolate chips in their ice cream?

Hints of Vanilla

Underneath all the sweetness and chocolate, there’s a subtle vanilla flavor that ties everything together. It’s not overpowering, but it’s definitely there, adding a touch of sophistication to what is otherwise a pretty playful flavor. It’s like the vanilla is saying, “Hey, I’m here too, making sure this isn’t just a sugar bomb.” It’s a nice balance, and it keeps the ice cream from being too one-dimensional. You can find similar flavors at any ice cream franchise or even some candy store franchises.

Popular Variations of Cookie Monster Ice Cream

Different Brands

Okay, so “what flavor is cookie monster ice cream” can vary a lot depending on who’s making it. You’ve got your smaller, local ice cream shops that might put their own spin on it, and then you have bigger ice cream franchise brands that usually stick to a more standard recipe. Some brands might use a super vibrant blue dye, while others go for a more muted look. The type of cookies they mix in also makes a big difference. Some use classic chocolate chip, while others throw in Oreos or even cookie dough pieces. It’s really a mixed bag!

Homemade Recipes

Making your own Cookie Monster ice cream at home is where things get really fun. You can totally customize it to your liking. Want more cookies? Go for it! Prefer a different kind of extract instead of vanilla? No problem! There are tons of recipes online, and they all have their own little twists. Some people even add food coloring gradually to get the exact shade of blue they want. It’s a great way to experiment and create something unique. Plus, you know exactly what’s going into it, which is always a bonus. I’ve seen some recipes that use a Philadelphia-style base (no eggs) and others that use a custard base. It all depends on how rich you want it to be.

Seasonal Flavors

Believe it or not, some places offer seasonal variations of Cookie Monster ice cream. Around the holidays, you might find a version with crushed peppermint candies mixed in. In the fall, maybe a pumpkin spice version with gingersnap cookies. It’s a cool way to keep things interesting and take advantage of seasonal ingredients. I even saw one candy store franchises that did a limited-edition version with gingerbread cookies during Christmas. It’s all about adding a festive touch to a classic flavor.

I once tried a summer version that had lemon zest mixed in, and it was surprisingly refreshing. It cut through the sweetness of the ice cream and added a nice little zing. It just goes to show that there are endless possibilities when it comes to variations on this flavor.

Pairing Cookie Monster Ice Cream

Best Toppings

Okay, so you’ve got your bowl of Cookie Monster ice cream – what flavor is cookie monster ice cream anyway? – and now you want to take it to the next level. I get it. Toppings are key. For me, it’s all about texture and complementary flavors. Think about adding some crushed Oreos for an extra dose of chocolatey goodness. Sprinkles are a must, obviously, because they add that fun, colorful vibe. And don’t forget the hot fudge! The warm, gooey chocolate against the cold ice cream is just chef’s kiss.

Here’s a quick list of my go-to toppings:

• Crushed Oreos
• Sprinkles (the more, the better!)
• Hot fudge
• Mini marshmallows
• Peanut butter cups (chopped)

Complementary Desserts

Cookie Monster ice cream is pretty awesome on its own, but sometimes you want a whole dessert experience. Pairing it with other sweets can be a game-changer. I love serving it alongside a warm brownie. The fudgy brownie and the cold, creamy ice cream? Perfection. Another great option is to make an ice cream sandwich using chocolate chip cookies. It’s like a cookie party in your mouth! Or, if you’re feeling fancy, try layering it in a parfait with whipped cream and chunks of chocolate cake. You could even get it at an ice cream franchise.

Beverage Suggestions

Finding the right drink to go with your Cookie Monster ice cream can really round out the experience. I usually go for something that won’t overpower the flavor of the ice cream. A glass of cold milk is a classic choice – simple, refreshing, and it complements the sweetness perfectly. If you’re feeling a little more adventurous, try a chocolate milkshake. It’s like a double dose of chocolatey goodness! Or, for something completely different, pair it with a fizzy soda like cream soda or root beer. The bubbles add a fun contrast to the creamy ice cream. If you own candy store franchises, you could even create a special drink to pair with it!

Honestly, sometimes the best pairing is just a quiet moment to enjoy your ice cream. No distractions, no fancy drinks, just you and your blue, cookie-filled delight. It’s all about savoring the moment.

Where to Find Cookie Monster Ice Cream

Local Ice Cream Shops

Your best bet for finding unique or high-quality Cookie Monster ice cream is often at local ice cream shops. These places frequently experiment with different flavors and might have their own special take on what flavor is cookie monster ice cream. Plus, they often use better ingredients than mass-produced brands. I’ve noticed that smaller shops are more likely to carry it, especially those that pride themselves on creative flavors. Don’t hesitate to call ahead to check if they have it in stock, as availability can vary.

Grocery Store Options

While not every grocery store carries Cookie Monster ice cream, you can usually find it at larger chains or stores with a more extensive ice cream selection. Keep an eye out in the novelty ice cream section, or near other kid-friendly flavors. Sometimes, it’s a seasonal item, so it might only be available during certain times of the year. If you’re having trouble finding it, check the store’s website or app to see if they offer online ordering or have a product locator feature. Also, some ice cream franchise brands are sold in grocery stores.

Online Availability

Believe it or not, you can even order Cookie Monster ice cream online! Several specialty ice cream shops and online retailers offer nationwide shipping. This is a great option if you can’t find it locally or want to try a specific brand that’s not available in your area. Just be prepared to pay for shipping, as ice cream needs to be kept frozen during transit. Some candy store franchises also offer online ordering with shipping, so that’s another place to check.

Ordering ice cream online can be a bit pricey due to the necessary packaging and expedited shipping. However, if you’re really craving a specific flavor or brand, it might be worth the splurge. Just make sure to check the retailer’s return policy in case the ice cream arrives melted or damaged.

Here are some things to consider when ordering ice cream online:

• Shipping costs can be high.
• Check the retailer’s return policy.
• Make sure someone is home to receive the package immediately.

The Cultural Impact of Cookie Monster Ice Cream

Social Media Trends

Cookie Monster ice cream has definitely made its mark online. You see it all over Instagram and TikTok, with people posting pictures of their blue ice cream creations. It’s not just about the taste; it’s about the look. The bright blue color and chunks of cookies make it super photogenic. People love sharing their experiences, whether they’re trying a new ice cream franchise version or making their own at home. The hashtag #CookieMonsterIceCream is pretty popular, and you’ll find everything from reviews to DIY recipes there. It’s a fun way for people to connect over their love for this unique flavor.

Influence on Pop Culture

Cookie Monster ice cream has moved beyond just being a dessert; it’s become a cultural icon. Its playful nature and connection to the beloved Sesame Street character make it instantly recognizable and appealing. You’ll see it pop up in unexpected places, like in art installations or as a theme for birthday parties. Even some candy store franchises have started incorporating Cookie Monster-themed treats into their offerings, capitalizing on the nostalgia and fun associated with the character. It’s a testament to how a simple ice cream flavor can capture the imagination and become a part of our shared cultural experience.

Cookie Monster Merchandise

Of course, the popularity of Cookie Monster ice cream has also fueled the demand for related merchandise. You can find everything from Cookie Monster ice cream-themed t-shirts and mugs to plush toys holding tiny ice cream cones. This merchandise extends the enjoyment of the flavor beyond just eating it, allowing fans to express their love for Cookie Monster in other ways.

Here are some examples of Cookie Monster merchandise:

• T-shirts with Cookie Monster eating ice cream
• Mugs featuring Cookie Monster’s face
• Plush toys holding ice cream cones
• Cookie jars shaped like Cookie Monster

The connection between the ice cream and the character is strong, and merchandise helps to solidify that bond. It’s a way for people to show off their fandom and bring a little bit of that playful, cookie-loving spirit into their everyday lives. It also helps to keep the flavor relevant and in the public eye, ensuring that Cookie Monster ice cream remains a beloved treat for years to come.

Health Considerations

Caloric Content

Okay, let’s be real. “What flavor is cookie monster ice cream” is a fun question, but we also need to think about what’s in it. Cookie Monster ice cream, like most ice creams, can be pretty high in calories. It really depends on the brand and the specific recipe. Some brands pack in more cookies and candy, which obviously bumps up the calorie count. Others might use a richer, creamier base. If you’re watching your calorie intake, it’s always a good idea to check the nutrition label. A single serving can easily contain 250-350 calories, or even more. So, while it’s a tasty treat, it’s probably not something you want to eat every single day.

Allergen Information

Allergens are a big deal, especially with something like Cookie Monster ice cream. Because it usually contains cookies and sometimes other mix-ins, it can have a bunch of common allergens. Milk is a given, since it’s ice cream. Wheat is almost always present because of the cookies. Soy is another common one, often found in chocolate chips or other additives. And, of course, tree nuts or peanuts might be in there, depending on the specific recipe. Always, always check the label if you have any allergies. Even if you’ve had a certain brand before, ingredients can change. Cross-contamination is also a risk, especially at ice cream franchise shops where they handle lots of different flavors.

Moderation Tips

Look, I love ice cream as much as the next person, but everything in moderation, right? Cookie Monster ice cream is definitely a treat, not a dietary staple. Here are a few tips to enjoy it without going overboard:

• Stick to a single serving. It’s easy to lose track when you’re scooping straight from the tub.
• Pair it with something healthy. Maybe have a small scoop after a light dinner.
• Don’t keep it in the house all the time. If it’s not there, you can’t eat it!

It’s easy to get caught up in the fun of novelty ice cream flavors, especially with something as visually appealing as Cookie Monster ice cream. But being mindful of portion sizes and how often you indulge can help you enjoy it as part of a balanced lifestyle. Remember, even small changes can make a big difference over time.

And hey, if you’re really craving something sweet but want to be a bit healthier, maybe try making your own version with lower-sugar ingredients. Or, you know, just grab a piece of fruit. But sometimes, you just need that blue ice cream with cookie chunks. I get it. Just be smart about it!

Read also: Business for Sale Brokers: Maximizing the Value of Your Business

Wrapping It Up

So, there you have it! Cookie Monster ice cream is a fun mix of blue vanilla and cookie dough, making it a sweet treat that’s hard to resist. Whether you’re a fan of the classic Sesame Street character or just love cookies, this ice cream hits the spot. It’s perfect for a hot day or just when you need a little pick-me-up. Next time you see it in the store, don’t hesitate to grab a scoop or two. You won’t regret it!